COACH Tabby pebbled-leather shoulder bag. In recent years, the Tabby has gone viral on TikTok, gaining a cult following in the process - see 2021’s Pillow Tabby bag, for instance. COACH Tabby Signature coated-canvas and leather shoulder bag. Directed and photographed by Charlotte Wales, it underscores the message that what we carry makes us stronger through the personal narratives of our Coach Family, including Lil Nax X, Camila. Crafted from leather with a pebbled finish, its vintage-inspired with. The silhouette itself has a rich history: an archival bag from the ‘70s, it features the brand’s signature hardware, cult design, and craftsmanship. 'In My Tabby' is a campaign that celebrates the defining moments that make us who we are, featuring our iconic silhouettethe Tabby bag. Coach pays homage to the 70s by giving a modern update to this bag from their archives. Each a story of courage and authenticity.Īs mentioned, Coach Creative Director, Stuart Vevers, reimagined the viral Tabby bag, too. Lil Nas X reaches for the stars with future aspirations Camila Mendes, embraces her Brazilian and American roots Kōki, treads on new ground and Wu JinYan opens up about turning professional challenges into opportunities. The viral bag itself has also received the all-star treatment, being reimagined to reflect what Coach Creative Director Stuart Vevers calls the “spirit of individualism, fluidity and courageous self-expression” of the next generation - but more on that later.ĭirected and photographed by Charlotte Wales, the campaign conveys the message that “what we carry makes us stronger” through very personal narratives. The American fashion brand has enlisted Lil Nas X, Camila Mendes, Kōki, and Wu JinYan to front “In My Tabby.” Daisy Buchanan, her female tabby, curled up on the back of the couch and looked out the. Smaller than our beloved Tabby Shoulder Bag 26, the petite 18 features two detachable straps to carry by hand, style as a shoulder bag or wear crossbody. Nick Carraway, her male tabby, curled up in her lap. What do you carry with you? It doesn’t need to be a loaded question, as Coach is proving with its latest campaign. The Pillow Tabby reimagines the structured silhouette of an archival 1970s Coach design with plush, ultrasoft leather and wrapped Signature hardware.
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